The Athletic said that LoveBet had been hit hard by the impact of the Covid-19 pandemic and the blocking of its website in China.īurnley’s new chairman, the American investor Alan Pace, recently told supporters that he would review the Premier League club’s sponsorship agreement with LoveBet. The contract was estimated to be worth around £7.5m a year. It reports that agents in Asia have been approached “with the opportunity to sponsor Burnley’s shirts for the rest of the current season” as well as the 2021/22 season.īurnley FC signed a three-year deal with LoveBet at the beginning of last season with the brand’s logo appearing on the front and left sleeve of players’ shirts. UK.- Burnley FC is reported to be looking for a new shirt sponsor to replace its current contract with the Asian online betting brand LoveBet.Īccording to the sports news outlet The Athletic, LoveBet is “believed to be experiencing serious financial difficulties” as a result of the Covid-19 pandemic. The Premier League side is reported to be looking for a replacement for its current contract as LoveBet suffers due to the Covid-19 pandemic.
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